Alia Weston is an Associate Professor of Creative and Business Enterprise at OCAD University. Through her scholarship Alia explores the intersection of business, creativity and social change. Using a critical theory perspective, she questions dominant paradigms and redefines how we understand knowledge; exploring themes such as critical business, creativity in resource constraints, social innovation, and experiential food methodology. Examples of Alia’s research include the RECODE funded Impact Collective social innovation project, which she co-directs with Zev Farber of the OCAD U Centre for Emerging Artists and Designers (CEAD). A notable collaborative outcome was This Art Works! a 10-part original online series created by Madeline Co, for CBC Arts, featuring the work of OCAD U students and alumni. Additionally, with Zev Farber and Alexandra Hong is Good w/ Food a project funded by the Women’s Entrepreneurship Knowledge Hub, a national initiative headed by Ryerson University. Good w/ Food examines experiences of women creative entrepreneurs through a community dinner, food-based methodology. A current project with Sarah Tranum explores economic and environmental sustainability of menstrual health management systems in Zimbabwe. Finally, Alia’s work is supported by her practice as a design-entrepreneur. She uses the Alia Weston jewellery brand as a living research project, teaching OCAD U students about the how-to aspects of running a creative business.